George, 1 September 2018 – DLR GROUP, previously known as DölbergLumenrock, today announced a major rebranding effort, effective today, to reflect the company’s progression to South Africa’s largest Family and Business Advisory firm. The new brand assets include a new logo, website and other visual communications as well as the repackaging of the organisation’s service offering.
“The vast majority of businesses in South Africa are owned by families and DLR have the unique expertise to provide services on each aspect required by these families, both locally and internationally,” said Pieter Esterhuizen, Group CEO of DLR GROUP.
The current client base of the business exceeds 6 000 clients and the positioning of the head office in George, Southern Cape, South Africa, as well as offices spread across the rest of South Africa and internationally, including Pretoria, Durban, Stellenbosch, Botswana, Namibia and Cyprus, will ensure that services can be delivered both domestically and internationally. DLR has more than 120 team members and has been in existence since 1914, the year the oldest office in the group was established. There is a clear understanding that behind every successful family or business are real people and it is DLR’s privilege to support and advise these individuals.
The DLR range of services include, among others, the establishment of a business, ongoing advice, capital and balance sheet restructuring, supporting growth through tax, wealth and accounting services, and positioning of the ownership for future generations through fiduciary services.
“DLR lives to ensure that our focus on People, Passion and Purpose will continue for generations to come” said Kamil Patel, one of the founders of the DLR Group.